How to choose the right pictures for your online casino
What would you say if you’d see a picture of a boat next to one of a poker table? You’d think the one who posted them wants to make some kind of connection between these 2 very different topics. It all depends on the subject of the website that’s posting it. If we were to put these two pictures side by side, you would think this boat is so expensive that regular people could never be able to afford it unless they were extremely lucky at gambling.
On the other hand, if an online casino would post them, the user would think “here’s what I could have if I played this game.” In both cases we talk about money and an expensive boat but the background topic decides what message those photos are supposed to transmit to the public.
Know your audience
We established it’s important to display the right photos, so let’s see how you will pick some casino pictures for your online gambling website. There are a few rules to follow. First, the more personal, the better. The trick is to make people relate to your content. Showing them an empty poker table won’t do the trick. Choose instead a table where people are visibly having fun and you have just increased your chances of convincing a user to give gambling a chance.
If your main audience consists in rich men or regular men who aspire to be rich, choose a picture with young beautiful women that stand by men in suits at a poker table. It’s all about studying your public and knowing what they want to achieve.
Another rule to keep in mind is to always choose people with beautiful smiles. What commercials have you ever seen with people who are sad or don’t have perfect white smiles? Right, none. Also, if your audience is made of people of different ethnicities, you should incorporate this in your pictures. Make sure the photos don’t depict only white people. Another mistake made by amateurs is to show pictures where all the players are men and all the women are staff. Contrary to popular belief, there are many women who enjoy online casino games, although the vast majority of players are men.
The quality of the photo matters too. If you choose a high resolution picture, you will obtain a bigger effect. Take a look at the size too. You can put a small picture in the corner or a big one in the center. The point is to place the photo in a way that suggests it’s part of the text. You should also take into account the page loading time when you upload high resolution pictures. If you have many high-res photos on your website, the page loading time is significantly increased, in which case you have to find a way to balance these 2 things. It’s crucial to remember that a fast website is more important than high resolution pictures.
So, you must remember this: know your public, express fun and positivity, balance high res photos with low page loading time.