Freedom Boat Club Appoints New Multicultural Sales & Marketing Manager To Corporate Marketing Team
SEPTEMBER 22, 2015, VENICE, FL – Maurice Amaya has been appointed to serve in the newly created post of Multicultural Sales & Marketing Manager for Freedom Boat Club, working at the company’s national headquarters within the corporate marketing division.
Amaya, an avid boater whose own family regularly enjoys time together on the water, brings a wealth of sales and marketing experience to this new position. Prior to joining Freedom Boat Club where he served a stint initially as a membership executive, he worked with Verizon and Comcast Cable Communications in senior account management roles. He also worked previously in key posts in Central America, including general manager and operations manager for DirecTV Latin America, along with regional marketing and sales management roles for a leading satellite technology firm and major cellular/internet service provider. American-educated with a degree in marketing and minor in international business from the University of Central Florida, Amaya is excited to bring his experience and enthusiasm for boating to welcome and engage new markets.
“This is a dream job for me to share my love of boating and the many ways it benefits families,” said Amaya. “The Freedom Boat Club model is ideally suited to introduce newcomers and multicultural markets to the boating lifestyle. It provides avery affordable cost of entry, offers free unlimited training by skilled Coast Guard captains and best of all, delivers a large fleet of different types of boats which our members can explore and enjoy.”
Added Freedom Boat Club President and CEO John Giglio, “We believe hiring an individual with Maurice’s experience for this new, full-time position is indicative of our long-term commitment to developing new diverse markets. Certainly all of our internal and marine industry research reflects the significant growth and emergence of key demographic sectors. Freedom Boat Club desires to be at the forefront of introducing new markets to the boating lifestyle, so we have committed the funds and top resources to focus this effort.”
Amaya will be working directly with FBC Chief Marketing Officer Wanda Kenton Smith, who heads themarine industry’s national Recreational Boating and Leadership Council’s New Markets Task Force.
“The boating industry clearly recognizes the importance of and opportunities associated with embracing new diverse markets to our sport and lifestyle,” said Kenton Smith. “I’m personally thrilled to be working with a pioneering trendsetter in Freedom Boat Club where we can implement best industry practices while developing exciting new custom programs of our own. It’s exciting to be part of an organization who has a direct mission to welcome new markets to its fold.”
Freedom Boat Club has initially translated marketing collateral for the Hispanic market. In addition, Amaya is currently meeting with key Hispanic influencers throughout the SW Florida and Tampa metro markets. The company has joined Hispanic chambers, and plans to participate in key cultural events including Congo Caliente, a major festival which organizers claim will attracts upward of 40,000+ during Hispanic Heritage Month this November.
“We’re looking forward to learning as much as we can and becoming actively engaged in select multicultural activities throughout our corporate market,” said Giglio. “We will also be actively educating our franchise operators including hosting a dedicated educational session in our marketing track at our upcoming National Franchise Conference.”
ABOUT FREEDOM BOAT CLUB
As the world’s oldest and largest boat club with 10,000 members nationwide in 19 states, Freedom Boat Club sports a fleet of 950 boats at nearly 100 franchise and corporate owned clubs coast-to-coast. For more information, visit www.freedomboatclub.com
Freedom Boat Club Corporate ▪ 990 Laguna Drive, Venice, FL 34285 ▪ www.freedomboatclub.com